Product Marketing · Customer Onboarding

Hi, I'm Mark Saldaña 👋

I help prospects and customers see a product's value fast. That means clear messaging, onboarding that works, and content people trust.

10+ yrs

Product marketing, growth & CMO roles

2x

New user signups from feature launches

+50%

Marketing site conversion rate lift

Flagship project

Deal Radar for Hightouch

A sales assistant I'd build for Hightouch's SDRs and AEs, proposed as a working site.

Reps ask it what to say next, from the first cold email to the renewal call. It answers from current competitive intel, battlecards, and a library of customer references and case studies, and it cites the source for every line.

On the deal assistant page, an AE uploads a call transcript and gets the buyer's concerns in their own words, the proof for each one, a matching reference customer, and a follow-up email to send. Weekly competitor tracking feeds it, a script drafts signals with the Claude API, and a person checks every draft. The site ends with how Hightouch could build it internally in 90 days.

  • Turns a call transcript into buyer concerns, proof, and a follow-up email
  • Matches reference customers on region, use case, and competitor
  • Weekly competitor digest with the exact line to say
  • Every answer cites its source, and a person checks every AI draft
Explore Deal RadarProposal with sample data. Not affiliated with Hightouch.
Sales enablementCompetitive intelligenceAI tools
The Deal Radar deal assistant page, showing what a rep gets at each point in the day: start of day, before a call, after the call, follow-up, and late stage.Open Deal Radar in a new tab

Impact by the numbers

Ten-plus years of product marketing, growth, and CMO work, and what it changed.

+50%

Site conversion rate

Ran Gymdesk's whole marketing site, including the competitor, customer, case study, and feature pages.

300+

Deals in 90 days

Launched an AI sales-intelligence tool that auto-generated competitor summaries and tailored follow-ups.

+200%

Customer LTV

Retention and engagement incentives at ZenSports: affiliate programs, deposit bonuses, and betting contests.

1M

Organic visitors

Long-tail SEO content that brought a million search visitors to AirDNA.co.

My Work

A selection of product marketing assets I've created (along with bonus cool side projects).

Showing 14 projects.

Blog Post

Gymdesk

New feature announcement blog post. Also QA'd the feature, trained sales and support on how it worked, and created support documentation and tutorial videos.

Blog Post

Gymdesk

New feature announcement. Also developed the WOD feature with the product team based on extensive competitor research.

Website Messaging

Telos Labs

Wrote all the site messaging and an on-page qualification flow for an AI automation agency, to position the brand, narrow the ICP, and turn visitors into discovery calls.

Sales One-Pager

Telos Labs

Sales one-pager built to generate leads and book discovery calls for an organizational assessment. It fits a complex AI consulting offer onto one page about ROI.

What I do

Product launches

Positioning, messaging, announcement content, and the sales and support enablement a launch needs to work.

Customer onboarding

Demo videos, tutorials, and in-product guidance that get new customers to their first win faster.

Demand-capture pages

Competitor comparison pages, review hubs, and landing pages built to convert high-intent traffic.

Customer proof

Outreach, interviews, written case studies, and produced video stories that sales can lean on.

Got a launch, a demo, or a messaging problem?

I'm always happy to talk product marketing, onboarding, and the work in between.

markjsaldana@gmail.com