I help companies deliver value to prospects and customers as quickly as possible — through sharper messaging, better onboarding, and content that earns trust.
10+ yrs
Product marketing, growth & CMO roles
1,000s
Customers onboarded by my demos
+50%
Marketing site conversion rate lift
Ten-plus years of product marketing, growth, and CMO work — here's what it moved.
+50%
Site conversion rate
Owned and optimized Gymdesk's full marketing website — competitor, customer, case study, and feature pages.
40+
Deals in 90 days
Launched an AI sales-intelligence tool that auto-generated competitor summaries and tailored follow-ups.
2x
Customer LTV
Retention and engagement incentives at ZenSports: affiliate programs, deposit bonuses, and betting contests.
1M
Organic visitors
SEO-driven long-tail content strategy that delivered a million search visitors to AirDNA.co.
A selection of product marketing assets I've created (along with bonus cool side projects).
All aspects of video (script, editing, etc.) done by me. This video onboarded thousands of new customers.
Competitor comparison landing page targeting ZenPlanner users.
Competitor comparison landing page targeting Mindbody users.
New feature announcement blog post. Also QA'd the feature, trained sales and support on how it worked, and created support documentation and tutorial videos.
New feature announcement. Also developed the WOD feature with the product team based on extensive competitor research.
Page featuring customer quotes, reviews, and videos. Developed design and created all content (including videos).
Produced on-site customer case study with local video production crew.
Conducted customer outreach, interview, and wrote case study.
Conducted customer outreach, interview, and wrote case study.
Conducted customer outreach, interview, and wrote case study.
Crafted full site messaging and an on-page qualification flow for an AI automation agency to position the brand, sharpen the ICP, and convert visitors into discovery calls.
Sales enablement one-pager designed to generate leads and book discovery calls for an organizational assessment. Distilled a complex AI consulting offer into a concise, ROI-driven sales asset.
Client Project
Designed and built the marketing website for a fitness marketing agency — sharpening the brand voice, structuring the offer, and turning visitors into qualified leads.
Personal Project
An AI-powered directory of stand-up comedy open mics across the US. Search by city, state, or night of the week to find your next stage.
Positioning, messaging, announcement content, and the sales & support enablement that makes a launch actually land.
Demo videos, tutorials, and in-product guidance that get new customers to their first win faster.
Competitor comparison pages, review hubs, and landing pages built to convert high-intent traffic.
Outreach, interviews, written case studies, and produced video stories that sales can lean on.
I'm always happy to talk product marketing, onboarding, and the work in between.
markjsaldana@gmail.com